With Profit Margins Thin, 502 Shops Pull Out the Stops to Pull In Customers

Tara Wells, founder of Ganja Goddess, Seattle’s first woman-owned pot shop, concurs: “I want everyone, the minute they walk in, to feel good,” she says. While her clientele is as diverse as the city, the shop does try to appeal to a feminine audience. Historically, “women haven’t been as comfortable going into cannabis places,” she says. “We’re trying to make it as comfortable, as beautiful, as possible."